“Hi I’m Joe from the local newspaper/radio station/TV station and I thought I’d drop by today to talk with you about ADVERTISING. I’ll bet you’re not getting a good ROI on your current advertorial campaign. This is a great season for media buys and I have a copy of my media kit right here. I was wondering whether I could waste your time to tell you all about MY medium. ”
As a business owner, sooner or later you’ll probably find yourself meeting with that guy. Not to worry. Be prepared. Invite your whole staff to play along with advertising buzzword bingo.
I know it is ironic with a site named radioadbuzz.com, but when you are ready to tell the story of your business on radio without the buzzwords, give me a ring (or an e-mail, email@example.com).