Mountain Chill® Target Audience
- Active adults ages 25-54.
- Local residents and commuters who shop in Colorado’s Western Slope metro areas.
KRKQ 95.5 FM Coverage Area on Regional Arteries
Map based upon Longley – Rice irregular terrain model and listener reports. This is an alternative to the FCC model which is quite inaccurate in the mountains. Our antenna is located at 11,000 ft and we radiate an equivalent of 6kW as adjusted for our 100m HAAT .
Communities Served: We are heard at 95.5 FM via a Class-A signal in Telluride, the San Miguel Valley, Norwood, Ophir, downtown Ouray (Part 15 booster), The West End, Paradox Valley, Dallas Divide, Cedaredge and the south slope of the Grand Mesa.
Commuting Audience: Our clear Class-A FM signal originates from 11,056 ft. and reaches drivers loud-and-clear at one frequency (95.5 FM) on CO 145; According to CDOT reports 6,475 daily vehicles (measured 7/15/14) travel on the SH 145 spur into Telluride; that’s over 30,000 vehicles per work week. Regional advertisers from outside the county have created effective campaigns to reach commuters from Ridgway, Ouray, and Montrose as they drive over Dallas Divide on CO-62. Outdoor enthusiasts who travel regularly between Telluride and Moab appreciate that our signal covers almost the entire drive between these destinations.
Local Audience: San Miguel County is home to the Telluride Ski Resort, one of the world’s premiere skiing destinations with 250,000-500,000 annual skier visits (2011) The county is home to 7,879 residents having a median household income of $59,490 – one of the highest in the state. Our signal also reaches the West End of Montrose with a population of 2,749 (2010 census) for an estimated total local population reach of of over 10,000.