The “live-read” revival


Mountainchill Advertising / 877-270-4361.

The advertising industry has long recognized the benefit of live, DJ read advertising (known in the industry as a “live read”). Live reads promote authenticity and build on the already established relationship between the DJ and listeners.

If you are also a public radio or other noncommercial radio listener you may already be familiar with live-reads as the delivery method for underwriting announcements; eg. “Morning News is underwritten by Ernie’s Espresso, located at 333 5th Ave.” However, on noncommercial radio, these announcements are strictly informational buy law.

At KRKQ, however, we take the “live-read” and build on its personal touch, adding-in powerful commercial elements that cannot be aired on public radio. Our live reads often include prices, quality descriptions, and inducements to buy. This is one of the benefits of our commercial radio live-read advertising.

Live-read ads are always clearly identified as an ad or sponsorship, this keeps the programming clear and transparent as our listeners and sponsors have come to expect.

Here’s a list of some of these sponsorship opportunities at Mountain Chill®/KRKQ. Many of these opportunities get booked a year in advance.  Get in touch with us today ( to learn about which of these sponsorship opportunities are still available this year.


Sixty second live DJ reads at the introduction and at the conclusion of the following shows

Morning Drive (7:30 – 8:30 AM / M-F) – BOOKED FOR WINTER 2017/18
Lunch Lounge (Noon – 1 PM / M-F) – STILL SOME AVAILABILITY FOR WINTER 2017/18
Evening Drive (4:30 – 5:30 PM / M-F) – STILL SOME AVAILABILITY FOR WINTER 2017/18


Sixty second live DJ reads at the start or conclusion of the following features.

Weather (3x daily /M-F)  – BOOKED THROUGH WINTER 2018
Calendar (3x daily /M-F) – BOOKED THROUGH WINTER 2018
Ski & Snow Report in season (2x daily /M-F) – BOOKED THROUGH WINTER 2018

(Updated Sept. 25, 2017)


Local Radio’s Reward



“I think that the best aspect of local – small market radio is its ability to facilitate connections between people. While the big stations are trying to sell us more ‘stuff’ that we don’t need, I consider it a privilege to help connect people with new music, funky restaurants, enriching events, and ultimately new faces.  Thanks for the opportunity to serve Telluride and the San Juans. – Eric Funk, KRKQ Partner.