Mountain Chill® Commits to 100% Green Energy

Solar Panel Array
(📷 – Pixabay – Blue Solar Panel Board – Pexels – CC0)

Did you know that a clean energy revolution is taking place across America? According to the Colorado Energy Office, Colorado is now a leader in renewable energy

Living in our amazing mountains, we too have become acutely aware of the importance of preserving our fragile environment. From the day we went on the air in at 95.5FM in Telluride, we at Mountain Chill® have used engineering best-practices to keep our transmitter energy consumption at under 10% of a typical Class-A station.

KRKQ uses efficiency improvements in antenna polarization and gain as well as extreme height above average terrain to ensure that we consume under 300 Watts of power at our transmitter while achieving 6,000 Watts of Class-A station coverage.

And now, we’ve taken the next step.  We’ve committed to use 100% carbon-free green energy  – that is, energy from fuels that produce no net greenhouse gas emissions such as carbon dioxide.

Totally Green Logo
(📷 SMPA.com)

San Miguel Power Association’s TOTALLY GREEN and GREEN BLOCKS programs, together with some self-generated solar power help make this possible.

Green energy is affordable and readily available in our FM listening area from San Miguel Power Association. If we can make the switch to 100% green energy, you can too.  You can learn about SMPA’s voluntary TOTALLY GREEN program at smpa.com.

The “live-read” revival

live_reads

Mountainchill Advertising / 877-270-4361.

The advertising industry has long recognized the benefit of live, DJ read advertising (known in the industry as a “live read”). Live reads promote authenticity and build on the already established relationship between the DJ and listeners.

If you are also a public radio or other noncommercial radio listener you may already be familiar with live-reads as the delivery method for underwriting announcements; eg. “Morning News is underwritten by Ernie’s Espresso, located at 333 5th Ave.” However, on noncommercial radio, these announcements are strictly informational buy law.

At KRKQ, however, we take the “live-read” and build on its personal touch, adding-in powerful commercial elements that cannot be aired on public radio. Our live reads often include prices, quality descriptions, and inducements to buy. This is one of the benefits of our commercial radio live-read advertising.

Live-read ads are always clearly identified as an ad or sponsorship, this keeps the programming clear and transparent as our listeners and sponsors have come to expect.

Here’s a list of some of these sponsorship opportunities at Mountain Chill®/KRKQ. Many of these opportunities get booked a year in advance.  Get in touch with us today (eric@mountainchill.com) to learn about which of these sponsorship opportunities are still available this year.

LIVE SHOW SPONSORSHIP

Sixty second live DJ reads at the introduction and at the conclusion of the following shows

Morning Drive (7:30 – 8:30 AM / M-F) – BOOKED FOR WINTER 2017/18
Lunch Lounge (Noon – 1 PM / M-F) – STILL SOME AVAILABILITY FOR WINTER 2017/18
Evening Drive (4:30 – 5:30 PM / M-F) – STILL SOME AVAILABILITY FOR WINTER 2017/18

FEATURE SPONSORSHIP

Sixty second live DJ reads at the start or conclusion of the following features.

Weather (3x daily /M-F)  – BOOKED THROUGH WINTER 2018
Calendar (3x daily /M-F) – BOOKED THROUGH WINTER 2018
Ski & Snow Report in season (2x daily /M-F) – BOOKED THROUGH WINTER 2018

(Updated Sept. 25, 2017)